NPD: Netflix grabs 61% of digital video market, Apple at 4%

According to the latest data from The NPD Group, Netflix dominated the digital movie market between January and February 2011, grabbing a 61 percent share of all films downloaded or streamed during that time period. Comcast held the second place position in the market with an eight percent share, followed by Apple, DirecTV, and Time Warner Cable, each of which grabbed four percent of the market. Based on information from the company’s VideoWatch Digital tracking service digital video now accounts for 25 percent of all home video volume. The company also collected consumer satisfaction numbers for four digital video models—electronic sell-through (EST), Internet video-on-demand, cable video-on-demand, and subscription streaming—and found that while consumers feel EST services such as iTunes have the most current releases available, Netflix was credited with providing the best overall shopping experience and value.

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