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    NYC SoHo Apple Store accused of iPad-related racial profiling

    By Charles StarrettMay 13, 2021 6:32 am UTC

    Apple’s retail store in New York City’s SoHo neighborhood is being accused of discrimination against Chinese customers resulting from an effort to reduce the number of iPads being purchased for export. Grace Meng, a representative of Queens in the New York State Assembly, has emailed Apple after receiving a number of complaints from customers claiming that Apple employees denied them iPads, demanded to see passports, or otherwise acted inappropriately. “One person was asked why they wanted one since their English was not so good,” Meng told the Daily News. “I want to get an explanation.” In one example, a Queens man was initially told that the store was out of iPads, and was only able to secure one after seeking out an Asian employee. The man claims he was later approached by a manager and asked if he was planning to resell the unit. “I’m just so upset,” the man said. “This is racial profiling.” It is unclear whether the incidents are a result of policy originating from Apple on the corporate level, or if employees have simply been told to be on guard for customers who may be purchasing iPad for resale and are being grossly overzealous in their attempts to do so.

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    Charles Starrett
    Charles Starrett
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    Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.

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