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News › Apple

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NYC SoHo Apple Store accused of iPad-related racial profiling

Last updated: May 13, 2021 6:32 am UTC
By Charles Starrett

Apple’s retail store in New York City’s SoHo neighborhood is being accused of discrimination against Chinese customers resulting from an effort to reduce the number of iPads being purchased for export. Grace Meng, a representative of Queens in the New York State Assembly, has emailed Apple after receiving a number of complaints from customers claiming that Apple employees denied them iPads, demanded to see passports, or otherwise acted inappropriately.


“One person was asked why they wanted one since their English was not so good,” Meng told the Daily News. “I want to get an explanation.” In one example, a Queens man was initially told that the store was out of iPads, and was only able to secure one after seeking out an Asian employee.

The man claims he was later approached by a manager and asked if he was planning to resell the unit. “I’m just so upset,” the man said.


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