A new report from The New York Times has thrown cold water on the collection of reports suggesting that a new Apple TV would debut at Apple’s Worldwide Developer Conference (WWDC) next week. According to “people briefed on the device,” Apple had considered announcing the new Apple TV as recently as mid-May, but has now decided to delay the announcement as the product is “not ready to be demonstrated.” The report goes on to note that in addition to possible delays with the hardware and developer tool kit, Apple’s content deals for a new streaming television service may also not be ready for an announcement at this time. Plans for the new set-top box appear to have been merely delayed, however, and Apple still seems to be actively pursuing the release of new Apple TV hardware with a new app platform to go along with it.
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