O2: iPhone sales in line with expectations

Incoming O2 chief Matthew Key has said that iPhone sales are currently in line with expectations and that in time, three out of four iPhone buyers will be new O2 customers, coming from other networks. “Over time, three out of four customers of the iPhone will be new O2 customers, because you can only get the iPhone by becoming a customer of O2,” Key told reporters in London. Key, who is set to take over as CEO of O2 when Peter Erskine steps down at the beginning of 2008, declined to reveal exact iPhone sales figures. Key also suggested that the good relationship between O2 and Apple might speed up the product’s arrival in Spain, most likely as Telefonica as the carrier.

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