O2 Ireland CEO speaks about iPhone launch

Following yesterday’s announcement that the iPhone will launch on O2 in Ireland on March 14, O2 Ireland CEO Danuta Gray has spoken about the value of the device, given the €1209 cost including the minimum 18-month tariff plan. “You can’t compare it with other products,” said Gray in an interview with the Independent. “Comparing it with a standard handset is just not like-for-like. I have music on it, videos on it, DVDs, photo albums, camera. To me it’s just an amazing device and I think the type of price here compared with this type of functionality is where the value should be judged.” Despite the price, and the mixed response the device has seen in other European countries, O2 is confident that it will see a strong response on launch day. “I’d say your Apple freaks will be queuing out the door when we launch,” Gray said. “I think people are familiar with what the product is but I think there’s an excitement that they can now get it in Ireland.”

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