Orange UK offering customers free iTunes movie rentals

Orange UK has announced that all Orange customers—including home broadband, pay as you go, monthly pay, mobile broadband, and business customers—will now get a free film rental from iTunes every Thursday at no cost. The feature, which is launching this week, requires users to text “FILMTOGO” to 85060, or visit Orange’s Film To Go Facebook page, or use the Film To Go app to receive a response code which can be entered on the company’s dedicated Film To Go website to start the download.The restrictions on the downloads are the same as standard iTunes movie rentals in the UK, with users having 30 days to watch the download and 48 hours to finish watching once playback has begun. [via TUAW]