Paper Mate has apparently teamed up with Apple to launch two new digital music-themed promotions. The pen and pencil maker is giving away more than 400 iPod minis and an undisclosed number of free song downloads.
Paper Mate is giving away one 4GB iPod mini a day until May 31, 2006—457 in total (the promo officially started on March 1, 2005). While packaging for Write Bros stick pens, American woodcase pencils and Sharpwriter mechanical pencils carry the promo graphics, no purchase is necessary to enter—a daily winner will be chosen at random from all eligible entries received each day.
In addition to the iPod mini sweepstakes, the company is also giving away free song downloads from the iTunes Music Store. Each specially-marked package of Paper Mate FlexGrip Elite ballpoint pens or Mechanical pencils have a 9 digit code that can be redeemed for a unique 12-digit iTunes Music Store code and used to get a free song. The song codes expire on May 31, 2006.