Apple has officially launched the Pepsi iTunes Music Giveaway by updating its previous teaser page with How to Play, Enter Code, Official Rules, FAQ and System Requirements. There are 100 million songs being given away, 1 in 3 wins. The iTunes Music Store has been updated with a ‘Redeem Song’ button to enter your winning bottlecap code. It asks to enter your birthdate then the code to redeem your song. Official rules indicate the giveaway expires March 31, 2004 and the “maximum number of valid Codes per email address/person that can be entered at the Web Site is 10 per day and 200 total throughout the Promotion Period.” Today during the Super Bowl Pepsi will air its iTunes giveaway commercial featuring teens sued by the RIAA.
Look for game piece printed underneath bottle caps on specially-marked “iTunes” 20 oz. and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist and under the rim of specially-marked 32 oz. fountain cups available at participating 7 Eleven convenience stores during the Promotion Period. Not all brands and package sizes may participate in all areas. No Purchase Necessary. To receive one free game piece and a copy of Official Rules, while supplies last, send a self-addressed, stamped envelope postmarked on or before 3/31/04 to: Pepsi iTunes Game Piece, P.O. Box 9205, Young America, MN 55558-9205. Residents of the state of VT may omit return postage. Limit one free game piece per request per stamped outer envelope. Pepsi-Cola Company (“Sponsor”) assumes no liability for lost, late, stolen, illegible, misdirected, mutilated, incomplete or postage-due mail or requests.”