“Pepsi this week shipped 300 million specially marked 20-ounce bottles of Pepsi, Diet Pepsi and Sierra Mist to convenience stores and other retailers. Consumers who find a numerical code for a free download in the bottle caps can type it into the iTunes program for a free download.
.[…]
Analysts expect Apple will reap huge rewards from the contest. Analyst Charles Wolf of Wall Street research firm Needham & Co.
estimates the firm is selling 2 million songs per week. ‘‘This campaign will get them to 5-10 million per week by summer, or 200 million songs for the year,’’ he says.”