Pepsi iTunes promo: Analyst says Apple will sell “5-10 million songs per week by summer”

Updated
Advertisements
“Pepsi this week shipped 300 million specially marked 20-ounce bottles of Pepsi, Diet Pepsi and Sierra Mist to convenience stores and other retailers. Consumers who find a numerical code for a free download in the bottle caps can type it into the iTunes program for a free download. […]

Analysts expect Apple will reap huge rewards from the contest. Analyst Charles Wolf of Wall Street research firm Needham & Co. estimates the firm is selling 2 million songs per week. ‘‘This campaign will get them to 5-10 million per week by summer, or 200 million songs for the year,’’ he says.”

Advertisements
Photo of author

Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.