Pepsi-iTunes Super Bowl ads rank poorly; Napster bombs

Both of Pepsi’s Super Bowl commercials for this year’s iTunes promotion were ranked poorly by consumers in USA Today’s Ad Meter survey released Monday. The 45-second spot, which features various tunes coming out of Pepsi bottles when the caps are lifted, placed 27th out of the 55 most popular ads with a score of 6.01. Pepsi’s 30-second spot, which features Gwen Stefani and Eve and their hit song “Rich Girl,” ranked 45th with a score of 5.31.

Unfortunately for Napster, its anti-Apple commercial came in dead last of all the Super Bowl commercials in 55th place. The Napster ad, which received a score of 4.37, featured the company’s cat icon at a football game holding up a sign comparing the price of the new Napster To Go service with Apple’s iTunes Music Store.

For a record seventh year in a row, Anheuser-Busch won USA Today’s Ad Meter consumer ranking. This year’s winner featured a skydiver who refuses to jump. An instructor tosses out a six-pack of Bud Light to try and get him to. The guy still doesn’t jump, but the pilot does.

All of this year’s Super Bowl ads can be viewed at iFlim in QuickTime format.

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