Apple’s rebranded iTunes Music Festival — now called the Apple Music Festival — will take place from September 19 to 28 at London’s Roundhouse and feature headlining acts Pharrell Williams, Florence + The Machine, One Direction, and Disclosure, among others. U.K. residents can apply to win tickets through Apple Music and Apple’s media partners, but as always, Apple plans to make performances available for free to Apple Music and iTunes users live and on-demand. Apple TV owners will also be able to view the event in HD. Beats 1 and individual artists’ Connect pages will provide continuing coverage of the event and access to backstage news and footage. The event has been held in London annually under the iTunes Music Festival name since 2007.