Philips announced that Hue, its web-enabled LED smart lighting system, will be exclusively available in Apple Stores Tuesday, Oct. 30. Hue allows a new generation of color-shifting, Wi-Fi-enabled lightbulbs to be controlled wirelessly using an app. An expensive $199 starter pack includes three 50W bulbs that fit in existing light fixtures, plus a bridge for a Wi-Fi router. Each additional individual bulb sells for a staggering $59. Users can set timers, change shades and colors, and save settings so certain “light scenes” can be recalled at any time; the app also enables users to sample colors from their favorite images, and watch as the bulbs match those colors. The bulbs can switch between various white tones and colors — Hue’s website claims the bulbs can “recreate any color in the spectrum.”
Philips claims Hue is “upgradeable and future-proof” and more features could be available for download in the future. These features could come from other developers; Philips has created an open source platform for the system, available on the Hue website.