inSight Concepts has announced the PodFitKit, a new product that aims to turn the Apple-supplied iPod earbuds into custom fit earphones. “PodFitKit consists of a unique, moldable silicon material that, when fitted properly, becomes integrated with the iPod’s earbuds,” explains the company. The PodFitKit is priced at $9.95.

“You get a totally customized earpiece that is quite similar to molded hearing protection, hearing aid fitting material and prosthetic inserts that cost hundreds or thousands of dollars,” says inSight. “Your iPod earbuds suddenly fit! And not only do they fit, they’re actually comfortable, and they stay put! The special silicon formula in PodFitKit hardens to the precise shape of your ear, while maintaining the earbud’s optimum positioning. Yet, it still remains slightly pliable on the surface for comfort.”