“Professor iPod” on the cultural impact of iPod

MacNewsWorld interviewed Dr. Michael Bull or “Professor iPod”, a lecturer in Media and Cultural Studies at the University of Sussex in the UK who is studying the cultural impact of iPods and other digital music technology. MNW asked Dr. Bull, “What kinds of questions did you ask the people who responded?” “I gave them a 32-page questionnaire that included questions about their playlist, what they like best about their iPod, what they don’t like. I asked how they listen to music, how they select music in relationship to mood, and about relationships they have to their environment and other people when they’re listening. I’m quite interested in how people manage their relationships through technology,” Dr. Bull also noted, “Nearly all are amazingly positive about the machine,” but the battery was a huge negative.