‘Purple Violets’ premieres on iTunes

Purple Violets, a new contemporary comedy-drama written, directed, and produced by independent filmmaker Ed Burns, was released exclusively through iTunes this morning, becoming the first feature film to make its premiere through the service. The award-winning film stars Selma Blair, Debra Messing, Patrick Wilson, and Burns.

“We’re thrilled Ed Burns chose to premiere ‘Purple Violets’ exclusively on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “Apple continually strives to provide the most innovative offerings to our customers and we look forward to more great independent film makers debuting their films via iTunes.” Purple Violets is available now from the iTunes Store and sells for $13.