RCA Dance Vault brings music out of storage and into iTunes

An effort by RCA’s music label is bringing “a feast of rarities” to the iTunes Music Store, according to a company executive. “A year ago, I looked for (Odyssey’s) ‘Native New Yorker’ on iTunes, and I couldn’t find it,” says Hosh Gureli, RCA Music Group vice president of A&R. “In fact, none of the classic (dance) stuff was up there.” Gureli said he found that most of the music was sitting in RCA’s Pennsylvania storage facility, and shortly after started working on the RCA Dance Vault project. Reuters reports that the vault’s initial iTunes offering includes previously non-digitized dance classics (“Native New Yorker”), promo-only extended mixes (Eurythmics’ 12-minute “Right by Your Side”), DJ tools such as a cappellas and bonus beats, and new material without traditional release options (Joe Bermudez’s remix of Kelly Clarkson’s “Because of You”).

Latest News