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News › Apple

Apple

Report: Apple acquires assistant app Cue

Last updated: May 19, 2021 10:40 pm UTC
By Phil Dzikiy

Apple has acquired personal assistant app Cue, according to numerous reports. The acquisition has cost Apple at least $35 million, as reported by Apple Insider, while TechCrunch reports the app sold for somewhere between $40 million to $60 million.

Cue recently shut down its app, which was capable of culling information from your e-mails and social media accounts to provide a daily agenda, as well as offering a searchable collection of your personal online information. Conceivably, Cue could bolster Apple’s iOS 7 notifications and Siri features.

In response to inquiries, Apple released its typical acquisition statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

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