Report: Apple acquisition used for App Store ‘Explore’ tab

One of Apple’s small company acquisitions may have resulted in the more convenient search now found in the “Explore” tab in the App Store, according to TechCrunch. Ottocat, a small search startup focused on organizing apps based on “nested” categories, released a beta version of software designed to make it easier to find relevant apps in May 2013, claiming to have indexed every app in Apple’s App Store. By October 2013 the company was gone, with its website simply stating, “Ottocat is no longer available.” Little information is available on Apple’s acquisition of the company, aside from one of Ottocat’s co-founders authoring a patent as an employee of Apple and filing it in November 2013. It’s also unclear whether Edwin Cooper and Michelle Cooper, Ottocat’s founders, are still with Apple, but in June 2014 Apple unveiled the “Explore” tab in the App Store, sorting the store’s offerings into categories and subcategories, as Ottocat claimed to have done the previous year. No one from Apple or Ottocat has responded to the story.