iLoungeiLounge
  • News
    • Apple
      • AirPods Pro
      • AirPlay
      • Apps
        • Apple Music
      • iCloud
      • iTunes
      • HealthKit
      • HomeKit
      • HomePod
      • iOS 13
      • Apple Pay
      • Apple TV
      • Siri
    • Rumors
    • Humor
    • Technology
      • CES
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Font ResizerAa
iLoungeiLounge
Font ResizerAa
Search
  • News
    • Apple
    • Rumors
    • Humor
    • Technology
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Follow US

News › Apple

AppleApple TV

Report: Apple aiming to unveil original, exclusive TV programming by September

Last updated: May 16, 2021 2:50 pm UTC
By Jesse Hollington
Report: Apple aiming to unveil original, exclusive TV programming by September

Apple may be looking in a new direction in efforts to get its television streaming service off the ground. A new report from The Street reveals that the company has been in talks with Hollywood’s creative community since late last year about producing original TV shows that could be offered exclusively to iTunes customers.

Advertisements

Report: Apple aiming to unveil original, exclusive TV programming by September

While Apple has yet to sign any agreements, two people with knowledge of the matter have suggested that Apple is ideally trying to get deals in place for September so it can announce exclusive content with the unveiling of the iPhone 7. The discussions are reportedly being led by Apple Senior Vice President Eddy Cue, who is effectively the force behind Apple’s entertainment initiatives, with Robert Kondrk, VP of iTunes content, also involved in the talks, according to sources.

An Apple spokesperson naturally declined to comment on the matter. It was first reported in September that Apple had interest in creating original programming.
Reports that Apple was working on developing its own web TV service surfaced early last year, with later reports indicating that Apple was aiming to deliver it by last fall.

Advertisements

Latest News
AirPods 4
The AirPods 4 is $30 Off
1 Min Read
Apple Smart Glasses
Apple smart glasses might debut late 2026
1 Min Read
Total War: Rome II
New ‘Total War: Rome II’ arrives on macOS
1 Min Read
Netflix
Netflix to add AI to user search
1 Min Read
Apple Watch
The Apple Watch Series 10 GPS 42mm Model is $100 Off
1 Min Read
AirPods
AirPods with camera might have a 2027 debut
1 Min Read
Apple Arcade
New games arriving on Apple Arcade in June
1 Min Read
Skype
Skype ends service, shuts down
1 Min Read
iPad
The 11th-Generation iPad Wi-Fi 512GB is $50 Off
1 Min Read
Apple
Apple developing new chip for future AI features and Macs
1 Min Read
Apple Card
Apple sends out Uber one free trial to Apple Card customers
1 Min Read
Google
Google adds AI-Powered security measures in Chrome
1 Min Read

iLounge logo

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

This website is not affiliated with Apple Inc.
iLounge © 2001 - 2025. All Rights Reserved.
  • Contact Us
  • Submit News
  • About Us
  • Forums
  • Privacy Policy
  • Terms Of Use
Welcome Back!

Sign in to your account

Lost your password?