Apple is trying to lure top Swiss watchmakers away from their companies to work on the iWatch, the Financial Times reports. Jean-Claude Biver, president of LVMH’s watches and jewelry division, said Apple has tried to recruit staff from Hublot and parts manufacturers.
“Apple has contacted some of my employees — I saw the emails personally,” he said, noting none of those employees accepted an offer from the Cupertino company. Apple declined comment.
Swatch chief executive Nick Hayek said his company has been contacted by “practically all players” in “smart wearables,” but said, “However, we see no reason why we should enter into any partnership agreement.” According to the report, Hayek seeks to “protect Swatch’s intellectual property advantages over tech rivals, including ergonomic design, longevity and battery life.”.