Bloom.fm, a U.K.-based streaming music service, has reportedly been blocked from using iAd by Apple. A spokesman for Bloom told CNET Apple must view the much smaller service as a threat.
“We were surprised at Apple’s decision to ban us from their iAd network as their iTunes Radio service isn’t even available in the U.K.,” the spokesman said. “Bloom.fm gives you 22 million tracks for £1 a month — the price of a single download on iTunes — so I can see why they’d want to protect their business.” Although Bloom spent £2,000 per month on iAd, the company was informed it could no longer advertise on the platform.
Apple said Bloom.fm is “a competitive service to iTunes Radio and it is against Apple policy,” according to a Bloom tweet. iTunes Radio still has yet to launch in the U.K., though a report said the service would launch in early 2014.
