Report: Apple behind San Francisco ‘mystery event’ in early September

A report has appeared in Hoodline, a local San Francisco neighborhood news site, that Apple is behind a “mystery event” being planned at Bill Graham Civic Auditorium. The venue has reportedly been booked through mid-September, and security personnel are already on constant duty with heavy equipment being moved in. Official documents simply reference a “trade show” scheduled for the week of September 4-10, however no companies or organizations seem to have any plans to host a trade show, and a source now confirms to Hoodline that the activity is specifically in preparation for an Apple event, revealing documents showing that Apple is renting the building through September 12. This corroborates a report from earlier this month that Apple is planning to hold its iPhone event on September 9.

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