A report has appeared in Hoodline, a local San Francisco neighborhood news site, that Apple is behind a “mystery event” being planned at Bill Graham Civic Auditorium. The venue has reportedly been booked through mid-September, and security personnel are already on constant duty with heavy equipment being moved in. Official documents simply reference a “trade show” scheduled for the week of September 4-10, however no companies or organizations seem to have any plans to host a trade show, and a source now confirms to Hoodline that the activity is specifically in preparation for an Apple event, revealing documents showing that Apple is renting the building through September 12. This corroborates a report from earlier this month that Apple is planning to hold its iPhone event on September 9.
Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.