Report: Apple bringing full-screen video ads to iOS

Updated

Apple will bring full-screen video iAds to iPhone and iPad apps this year, Advertising Age reports. The new video iAds will play automatically. According to the report, these ads could occur during moments of transition, “like after completing a game’s level or finishing an article.” Pricing for the ads is unknown, and Apple did not respond to a request for comment.

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.