Report: Apple buys mobile ad company Quattro (Updated)

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    Following Google’s November acquisition of mobile phone advertising company AdMob for $750 million, a last-minute bid that reportedly scuttled AdMob’s acquisition by Apple, a Wall Street Journal report states that Apple has purchased AdMob competitor Quattro Wireless for $275 million. Quattro provides an advertising platform for the iPhone and iPod touch, complete with dynamic targeting and tracking capabilities, citing its ability to use banner advertisements to generate both revenue and additional app downloads for developers. The company’s advertising software development kits are also available for Android, Blackberry, and Palm WebOS platforms.

    Updated: Quattro and Apple have confirmed the acquisition, with former Quattro head Andy Miller joining Apple as Vice President, Mobile Advertising.

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    Jeremy Horwitz

    Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.