Report: Apple buys mobile ad company Quattro (Updated)

Following Google’s November acquisition of mobile phone advertising company AdMob for $750 million, a last-minute bid that reportedly scuttled AdMob’s acquisition by Apple, a Wall Street Journal report states that Apple has purchased AdMob competitor Quattro Wireless for $275 million. Quattro provides an advertising platform for the iPhone and iPod touch, complete with dynamic targeting and tracking capabilities, citing its ability to use banner advertisements to generate both revenue and additional app downloads for developers. The company’s advertising software development kits are also available for Android, Blackberry, and Palm WebOS platforms.

Updated: Quattro and Apple have confirmed the acquisition, with former Quattro head Andy Miller joining Apple as Vice President, Mobile Advertising.

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