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News › Apple

Apple

Report: Apple Car team running into challenges, launch may slip to 2021

Last updated: May 16, 2021 2:19 pm UTC
By Jesse Hollington

A detailed profile in The Information (via Macrumors) of three brothers allegedly working on Apple’s new car initiative, codenamed “Project Titan,” notes that the rumored 2020 launch date may be slipping to 2021 due to a number of challenges that the team has encountered.


According to people “briefed about aspects of Titan,” the group has been struggling, and the January departure of Apple VP of Product Design Steve Zadesky, who was believed to be heading up the project since 2014, has not helped both in terms of direction and morale.

Despite this, however, the project remains at an early stage, and with another several years of research and development ahead, it would not be unexpected for Apple’s roadmap to change even further — last fall the Wall Street Journal reported that the Apple Car was targeted to ship as early as 2019.


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