The development of Apple’s iTunes Radio and Ping suffered from shortsighted management, and Apple engineers often preferred to use Spotify and Pandora, according to a new report from Buzzfeed, which interviewed both former and current Apple employees. “Pandora is an awesome radio that blows iTunes Radio out of the water. Seriously, iTunes Radio sucks and it sucks because of Apple’s arrogance,” a former mid-level Apple employee said. “I was floored by the decision-making skills by management over and over again.” It’s reported that management ignored iTunes’ biggest streaming competitors, “with some managers refusing to open or use Spotify,” and some not even understanding what Spotify did. “They didn’t understand how Spotify worked, which is why they thought iTunes Radio would be a Spotify killer,” a source said.
Employees also said Apple “didn’t seem to have an interest in how the song collections created by iTunes Radio sounded, or whether they were cohesive.” iTunes Radio users have reported hearing the same songs too often, or hearing songs that don’t fit into certain stations. Buzzfeed speculates that a major reason for the Beats acquisition was due to Apple’s problems in tackling streaming music on its own.