Apple has been putting a strong effort into marketing the Apple Watch on U.S. prime-time television, Reuters reports. Since the March 9 Apple Watch event, the company has spent $38 million on its “Watch Reimagined” television campaign — only slightly less, in relative terms, than the $42 million Apple spent on TV spots for the iPhone 6 and iPhone 6 Plus. Out of more than 300 airings of the Apple Watch commercial, almost half have been in specific primetime spots, tied in with shows such as AMC’s “The Walking Dead,” the NCAA Men’s Basketball Tournament, and NBC’s “The Voice.”
