Apple is reportedly in “advanced talks” to acquire British chip design company Imagination Technologies, primarily know for the PowerVR line of GPUs used in Apple devices, Ars Technica reports. Apple has owned a significant number of shares in Imagination Technologies since 2008 — the same year Apple acquired chip designer PA Semi and took over the design process for its own CPU cores. Buying out Imagination Technologies would move GPU design in-house as well. Imagination Technologies has been struggling in recent months, cutting 350 jobs just last week. When reached for comment, the company refused to deny a planned takeover by Apple.


Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.