Sources close to Apple say the company is in talks to launch a mobile virtual network operator service in the U.S. and Europe, Business Insider reports. An MVNO would let Apple sell service for data, calls and texts directly to users, leasing the space from existing cellular carriers but allowing users to hop from one carrier to another to guarantee the best service available in the area. The service is still very much in a test phase, with telecom sources saying it could take at least five years to fully launch even if it proves viable. Apple has been in talks with various telecoms for years over the service, with sources calling plans for the virtual Apple network an “open secret.” A 2006 patent shows Apple’s long-standing interest in the concept of allowing its devices to jump from carrier to carrier, and the company’s rumored plan to use Siri to transcribe voicemails would help chip away at existing barriers to the company’s ability to offer its own cellular service. Apple’s iPad Air 2 and iPad mini 3 already feature built-in SIM cards that are compatible with multiple carriers, and the company is currently in discussions with the GSMA, aimed at a new “common architecture” to simplify allowing devices to operate on multiple carriers’ networks.

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Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.