Report: Apple Music hits 10M subscribers

Apple Music has attracted more than 10 million subscribers in its first four weeks, according to music site Hits Daily Double, which cites unnamed music industry sources. Apple doesn’t publicly disclose streaming numbers, but rights holders who see the reports have reportedly been surprised by how big the figures already are. Numbers for some titles — specifically “a couple of cutting-edge hip-hop titles”  — are already competitive with Spotify, which boasts 75 million users. Whether Apple can make it to its rumored goal of 100 million subscribers during the remainder of Apple Music’s three-month free trial — and how those numbers will fare once users have to start paying for the service — remains to be seen. [via 9to5Mac]

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