Apple is now cracking down on apps that reward users for watching videos or sharing socially, according to TechCrunch. App developers are now reportedly receiving rejection notices as Apple cites sections 2.25 and 3.10 in its App Store Review Guidelines. Section 2.25 reads: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers,” and section 3.1 reads: “Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program.” The latter section suggests that Apple has become concerned about apps containing content that may influence the App Store’s charts.
One developer said his app was rejected even though it had already been released four times before, and the report claims the new rejections may also be applied retroactively. It will be interesting to see how many apps Apple will reject or pull based on these guidelines, especially considering that many popular apps have benefitted from such techniques for quite some time.