Report: Apple set to display ads in iTunes

Apple will soon be testing advertisements within iTunes, according to a report by Ad Age. The move is “sure to entice advertisers interested in reaching millions of devotees of the service. But it could be worrisome to the service’s users, who unplug from ad-supported media when they plug their earphones in,” says Ad Age. “That may be why Apple’s current plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts… But it’s a big step for the service, which has so far limited ad intrusions to audio spots embedded in some of the podcasts offered via iTunes. ESPN Radio, which supplies some of iTunes’ most popular ad-supported sports podcasts, is working with the service on the new advertising offering.”