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News › Apple

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Report: Apple still missing key music streaming deals in time for WWDC debut

Last updated: May 16, 2021 3:40 pm UTC
By Jesse Hollington

Apple is missing some key music licensing deals for its upcoming streaming service, according to a new report from Billboard.

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While several reports have suggested that the company has been targeting June’s Worldwide Developer Conference (WWDC) to debut the new service, industry sources have told Billboard that as of now Apple doesn’t have the necessary licensing deals in place as of yet.

While at least one source notes that a June launch might be “still attainable” due to Apple’s past track record of quickly securing licensing deals, another major label source is cited as suggesting that the launch “isn’t coming soon” as “the deals aren’t done” and there isn’t enough time to make it happen.

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