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News › iTunes

iTunes

Report: Apple to launch iTunes video sales in Europe

Last updated: May 14, 2021 3:32 pm UTC
By LC Angell

Apple plans to launch iTunes Store video sales this spring in Europe, according to Luxembourg’s economy minister. “Apple is going to extend its electronic retail activities in Luxembourg by launching this coming spring its iTunes video platform for the sale of videos in Europe,” said Luxembourg economy minister Jeannot Krecke. “It will provide full-length television series in various European countries.” Krecke said Apple has been in discussions “for several months” with Luxembourg authorities.

Apple reportedly chose the small country because VAT is low for online services by European standards. Other U.S. companies, such as Amazon and AOL, have also set up their European operations in Luxembourg.

Apple has been selling video content in the U.S. since October 2005. [Thanks, MacGeneration.]

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