Apple is preparing to announce a new subscription plan for newspapers, according to a new report. Citing unnamed industry sources, the San Jose Mercury News reports that Apple has agreed to provide an opt-in for subscribers that will allow Apple to share their information with the newspaper’s publishers, providing the publishers with data essential to attracting advertisers. Publishers “want the data of their customers so they can integrate it into their circulation database so they know who their customers are,” said Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute. Fidler also suggested that Apple will take a 30 percent cut of subscriptions sold through the App Store, and as much a 40 percent of advertising revenue from within the apps. Fidler also said that publishers wanted to pay Apple a straight fee instead of sharing revenue, and are less than happy with Apple’s terms. Apple recently enabled magazine publishers to offer iPad versions of their publications to print subscribers free of charge; if accurate, the report suggests the company is taking a different approach when it comes to newspapers.