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News › Apple

Apple

Report: Apple to remove Bose products from stores

Last updated: May 19, 2021 10:24 pm UTC
By Phil Dzikiy
Report: Apple to remove Bose products from stores

Apple is preparing to completely remove all Bose audio products from its retail stores, MacRumors reports. While no reasons were given for the move, the report speculates that Apple’s acquisition of Beats may have caused Apple or Bose to “end their retail relationship.” It’s notable that Bose now has an exclusive deal with the NFL that prohibits players from wearing other branded headphones during televised interviews, and Beats headphones have long been popular with NFL players.

Report: Apple to remove Bose products from stores

San Francisco 49ers quarterback Colin Kaepernick was fined $10,000 by the league this week after wearing Beats headphones during a post-game interview. Kaepernick, who has an endorsement deal with Beats, was wearing pink headphones for Breast Cancer Awareness Month.

Bose also sued Beats over noise-canceling patents in July.

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