Report: Apple to start in-store trade-in program

Updated

In an effort to sell more iPhone 5s, Apple will start an in-store iPhone trade-in program this month, according to a new report from Bloomberg. Apple is running the program in conjunction with mobile phone distributor Brightstar Corp. According to the report, “Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater.” By doing this, sales of the used devices won’t chip away at Apple’s iPhone 5 sales. Apple has not publicly announced any trade-in plan, and it’s unclear whether the company’s buy-back prices will be competitive with existing third-party vendors.

Photo of author

Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.