Apple is currently in discussions with Wal-Mart over an alliance that would allow the retail giant to profit from iTunes Store video downloads, according to a report by Variety. “A deal could take the form of a digital download ‘coupon’ that would allow consumers to buy movies, TV shows or music on iTunes with Apple paying the retail giant a percentage of the proceeds,” the industry magazine reports. “What’s in it for Apple? Since studios (except for Disney, of course) have so far turned a cold shoulder to iTunes because of Wal-Mart’s demands, the computer giant would then gain access to titles from every major.” Wal-Mart, which accounts for 40% of all U.S. DVD sales, reportedly warned Hollywood studios earlier this year that there would be consequences if they signed deals with Apple.
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.