The approach expected to be used by Apple Retail to sell and promote the Apple Watch has been unveiled in a new report by 9to5Mac. The strategy will focus on “three key features” as well as a plan to encourage Apple Watch customers to adopt the latest iPhone models. Citing sources within Apple Retail, the new selling guidelines indicate that Apple believes “many customers have already decided they want an Apple Watch.” The company expects to leverage the Apple Watch to “position the benefits” of users either upgrading to the latest iPhone model or switching to the iPhone from other platforms. Retail employees have been specifically instructed to “highlight the ways Apple Watch will add value” to a customer’s life, before asking a variety of iPhone-related questions. It’s interesting that Apple appears convinced of customers’ desire to buy an Apple Watch — as the report notes, employees aren’t instructed to make a “hard sales pitch” regarding the device.
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