Report: Apple Watch sales overtake entire Swiss watch industry for holiday shoppers

Worldwide shoppers in the fourth quarter of 2017 bought more watches from Apple than from every watchmaker in Switzerland combined, according to a new analysis from Statista. While Business Insider still notes that China still sells more watches than any other single country, the Swiss produce the iconic watch brands like Rolex and Swatch that have been staples in the industry for decades. The fact that Apple beat all those watchmakers combined over the holidays further bolsters Apple’s claim that the Apple Watch is the best-selling watch brand in the world.

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