After spending years downplaying the value of “all you can eat” subscription music services, Apple is now negotiating licensing agreements to create a customized streaming radio service similar to Pandora, according to the The Wall Street Journal (subscription req.). The new service would work on Apple’s hardware, and possibly on PCs running Windows, which suggests iTunes would feature the service. Perhaps not surprisingly, the report notes that the new service would not work on Android devices. Instead of preparing to pay royalty rates like Pandora, Apple is negotiating directly with record companies for licensing, according to the Journal’s sources.
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