Apple is getting ready to launch its rumored iPhone trade-in program in its retail stores in September, according to a new report. The program will let customers trade in older iPhones for new models.
A June report claimed Apple would be launching its trade-in program that month, but this most recent report claims a planned July launch was “pushed back for unspecified reasons.” In addition to pushing iPhone sales, Apple believes the program will convince customers to trade in damaged iPhones for newer devices, so Genius Bar workers will be able to concentrate on issues other than getting customers refurbished replacement phones. Apple CEO Tim Cook has reportedly emphasized selling more iPhones in Apple stores, and it would make sense for Apple to introduce such a program around the release of the company’s newest iPhones next month.
[via 9to5Mac]
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