Apple is endeavoring to include access to programming from local TV stations as part of its new streaming television service, Re/Code reports; a move which may delay the launch that was originally expected to occur later this year. The move would help to significantly distinguish Apple’s streaming televisions offering from rival companies, most of which only offer major network programming and in some cases local programming in select major cities. Industry executives who are familiar with Apple’s plans have revealed that the company is looking to provide much more widespread access to programming from local broadcast stations in “cities around the U.S.” However, the move is said to have complicated negotiations with networks due to the varied ownership, affiliate, and franchise system in place between broadcasters and local stations.
The report notes that past attempts to secure rights for showing local programming and commercials can be time consuming, citing the example of ABC’s two-year quest to get the rights to show live programming in its Watch ABC app, with the resultant programming still limited to viewers in only eight cities. Infrastructure concerns are also noted, with many local affiliates not presently having the necessary streaming capabilities in place. Industry executives have also noted that they “don’t believe Apple has signed any TV programmers up” for the new service, making an announcement at this year’s WWDC very unlikely. Despite these hurdles, TV executives who are in talks with Apple are reportedly optimistic that the service will eventually launch, with money being the most significant hurdle, rather than technical limitations.