More detailed plans for Apple’s new Beats-based music service show an integrated song catalog combining streaming services and a user’s own music collection, according to 9to5Mac. Citing multiple sources from Apple and the music industry, this latest report indicates that the new, yet-to-be-named service will be designed entirely by Apple in terms of the user experience, but will leverage technology and music deals that Apple acquired from Beats. As previously reported, Apple will integrate the music service into iOS and the Apple TV, likely in much the same way that iTunes Radio was tied into the iOS Music app, rather than delivered as a standalone app. An updated iTunes application is also said to be in the works that will “deeply integrate” the streaming service. The new service will likely be a hybrid of a cloud-based streaming service and Apple’s existing iTunes Match service for mixing the user’s own catalog with the available streaming content, making it more akin to the services that Google’s Play Music provides, rather than the streaming-focused services like Spotify and Rdio. The service will also leverage Beats Music’s existing Playlists, Activities, and Mixes features to allow users to choose from a wide variety of pre-made playlists for various activities.
Despite the introduction of the new service, Apple apparently plans to continue providing its iTunes Match, iTunes Radio, and iTunes Store services in their current form for users who may prefer these options to the higher-priced streaming service alternative. Sources indicate that Apple is also working to provide pricing below competing services, having initially discussed a $5/month price point with record labels — however, the company will likely end up being forced to price the service closer to $8/month.
Last fall, news surfaced that Apple was planning to re-brand and likely re-release the Beats Music service as something more tightly integrated into the iOS ecosystem. It was also reported that the company was asking the music labels for price concessions to hopefully be able to offer a streaming music service at a lower price point than existing services such as Spotify and Rdio.