A new Bloomberg report backs an earlier KGI claim that Apple is developing a new pair of headphones under its own brand, but development issues might push back the product’s release. Delays due to design complications seem to be a theme with Apple’s recent push into high-end audio products, with both the company’s AirPods and HomePod pushed back from their initial targets after engineers had trouble tackling things like wireless audio synchronization.
The HomePod even had an embarrassing issue arise after its launch despite missing it’s original release date, so it’s possible Apple is being particularly cautious this time around to get it right at launch. The new report didn’t specifically cite whether the problems are with the basic design or the audio components, but warned it’s still possible it could scrap the headphone project altogether despite initially targeting a launch as early as the end of this year.
Apple already owns the successful Beats headphone brand, making it possible that a new entry into the crowded wireless headphone market would cannibalize the company’s own sales under that label..