Report: iTunes accounts for 90% of paid video downloads

About 1.2 million U.S. households purchased at least one video download from an online store in the third quarter of 2006, according to data from the NPD Group.

Of those paid downloads, approximately 90% were bought from Apple’s iTunes Store. Trailing far behind were Vongo (5%), Movielink (3%), and CinemaNow (less than 1%).

The paid video downloads were mostly made up of TV Shows (62%), followed by music videos (24%), and mainstream movies (6%). NDP senior analyst Russ Crupnick believes paid downloads “could double or triple within the next year as more content comes online, consumers acquire more video-enabled players and movies are offered that consumers can actually burn to DVD.’‘