Report: iTunes Radio top priority for Apple ad team

Apple is actively pushing its iAds team to work on iTunes Radio sales, Adweek reports. As the team focuses on iTunes Radio, sources claim Apple will build a “real-time bidding exchange to automate selling in-app ads.” The report suggests that Apple SVP Eddy Cue made clear during a recent staff meeting that iTunes Radio ad sales are now the top priority, with in-app ads less relevant going forward. Apple recently hired a top radio executive for iTunes Radio as the company looks to expand to different countries and seek $1 million, year-long commitments from advertisers.

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