Many of the new icons in Apple’s recently revealed iOS 7 were “primarily designed by members of Apple’s marketing and communications department,” according to a report.
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Apple Senior VP of Industrial Design Jony Ive reportedly used the print and web marketing design team to “set the look and color palette of the stock app icons.” The app design teams then designed the icons using those set palettes as a guide.
Sources also said there are “inconsistencies in icon design,” and it’s been noted that iOS 7’s first beta is “mid stride” and a “work in progress,” fueling speculation that there could be a fair number of changes to the new OS by the time it’s ready for full release in the Fall.
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