Microsoft may take on the iPod with a new portable device that combines music, video and gaming, according to BusinessWeek. While the device is still in the planning stages, the software giant has reportedly formed a team to consider the project’s chances.
“After getting trounced for four years in the digital music business by Apple, Microsoft finally seems poised to do something about it,” reports the publication. “BusinessWeek has learned that the software giant is working on plans to develop its own digital media device to rival the iPod, rather than just providing technology to partners. Microsoft hasn’t decided if it will go ahead. But sources inside the company and at its partners say Microsoft has put together a team that’s considering the business end of such an initiative.”
Xbox boss Peter Moore says a Microsoft device would have to do more than music and videos—it needs to leverage the company’s Xbox brand and offer video gaming capabilities. “It can’t just be our version of the iPod,” says Moore. “I think the brand is an opportunity.”