The fourth-generation Apple TV will cost less than $200 and is on pace to be available in October, 9to5Mac reports.
Sources say Apple executives haven’t finalized the price, but that it will likely come in somewhere between $149 and $199, either of which will make it more expensive than the $99 starting price asked for the third-generation Apple TV when it launched in 2012.
Apple plans to keep the third-generation model available — it’s now priced at $69 — to compete with similar products from Roku, Google and Amazon. The new Apple TV is expected to be introduced at Apple’s September 9 event and the new set-top box is said to include new features like Siri integration, a motion-sensitive remote, and a drastically redesigned user interface.
