The fourth-generation Apple TV will cost less than $200 and is on pace to be available in October, 9to5Mac reports. Sources say Apple executives haven’t finalized the price, but that it will likely come in somewhere between $149 and $199, either of which will make it more expensive than the $99 starting price asked for the third-generation Apple TV when it launched in 2012. Apple plans to keep the third-generation model available — it’s now priced at $69 — to compete with similar products from Roku, Google and Amazon. The new Apple TV is expected to be introduced at Apple’s September 9 event and the new set-top box is said to include new features like Siri integration, a motion-sensitive remote, and a drastically redesigned user interface.
Dan Pye
Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.